BMW & KITH Amplify Their Partnership With An E30-Inspired Apparel Capsule

Oct 20, 2020

Category: Style

BMW has collaborated with its fair share of design-savvy clothing brands, but few have been able to measure up to the outfit’s most recent endeavor. After pairing with KITH creator, Ronnie Fieg, for a unique, one-of-one E30 M3, the brand has revealed a catalog of clothing that far surpasses the collection’s that we’ve seen in the past — a 100-plus-item homage to the auto manufacturer’s simplistic circular (and tri-bar) insignia.

The collaboration between BMW and KITH marks the brand’s biggest apparel release to-date, ranging from race jackets, bombers, and sport coats, all the way to full-fledged jumpers that you can wear to your next track day. Each piece will feature a play on KITH and BMW’s contemporary iconography, utilizing a mish-mash of embossed logos, monograms, and colors to signify the partnership. When it comes to the collection’s overall construction, premium materials are plentiful; ultra-soft wools, leathers, and suedes are found throughout, providing wearers with an elegant approach to automotive-inspired garb. Look for the collection to hit KITH retailers on October 23, or head to the brand’s website for a closer look prior to release.

Learn More: KITH

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