For those of you who are immersed in modern design, the utterance of the name “Ronnie Fieg” might ring a bell. As the aspirational young owner of Kith, one of the world’s foremost style boutiques, his reputation runs deep within the worlds of clothing and contemporary art. But, what many of you might not know is that he’s also the owner of an impeccably-kept BMW E30 M3 — the foundation of a recent design study presented by both Kith and the German automotive manufacturer.
After sending his beloved 1989 E30 M3 to Germany for some artisanal TLC, Fieg and BMW settled on a unique notion: recreate the classic with a handful of the brand’s newest parts. To do so, the automotive manufacturer retraced the steps of the E30 from its heyday, sourcing parts from various BMW archives. While the vehicle was slated for a complete overhaul, the pair still sought to keep it well within the purview of Kith. As such, the car’s interior was treated to Monogram leather upholstery, complementing the car’s specialized Roundel hood emblems, wheels, and badges. As the evolutionary successor of the E30, the BMW M4 was treated to a similar renovation. Each platform was then finished in a bespoke Cinnabar Red — an iconic hue no longer offered by the German manufacturer. Sadly, both vehicles have been revealed as one-of-one concept models, making it unlikely that they’ll ever make their way to the auction block.