Big Cat Small Cat Campaign by Whiskas

Whiskas cat food has just launched a new marketing campaign called ‘Big Cat, Small Cat’ depicting your little cat friend as big cat in the wild.

We’ve always had an affinity for creative advertising, and the latest from the Mars owned Whiskas is right up our alley. Whiskas commissioned the team at Abbott Mead Vickers BBDO in London to create a campaign around “feeding your cat’s instincts.” Spearheaded by Alan Wilson, Andy Clough, and Sonney Adorjan, the ads show a domestic cat hunting down gazelles, elephants and zebras in the wild. There is also an ad that shows a full grown male lion bonding with the same cat as if they were family.