Beretta Presents: HUMAN TECHNOLOGY

It’s safe to say most of us have never seen the construction of a shotgun. And after watching this insanely detailed video of how a Beretta is made, we’ll never need to see another one again. It’s just that good.

We’re not sure which was made with more craftsmanship, the guns or the short film. With Hollywood-style production values and styling, we get to see the oh-so intricate process of building a Beretta, from the amazing machinery involved to the painstaking carving and hand-sculpting applied by the creators. You could easily think this is the opening to some kind of sci-fi film, but nope, it’s reality. Much respect to Ancarani Studio and cinematographer Mauro Chiarello for creating one hell of a commercial.