BENRUS Releases The Iconic Military Type 1 Watch For Public Purchase

The BENRUS Type 1 was released in 1972, meeting the U.S. military MIL-W-50717 specification for field soldiers and their combat-diving counterparts. Over the years, its simplistic, utilitarian design would foster large followership, allowing it to persevere as one of the most iconic military variants around. Now, for the first time ever, it’s being released to the public.

Working alongside one of the industry’s premier watch blogs (and proprietors), Hodinkee, the BENRUS Type 1 is making its formal debut with a limited-edition run of only 1,000 units. Each example channels the symbolic architecture of the militarized wristwear piece, bringing an upgraded, double-domed sapphire crystal, anodized aluminum bezel insert, and an automatic ETA 2681 movement to the table for a modern reinterpretation of the classic. Dive deeper, and you’ll find that the watch’s 316L stainless steel case has been engraved with its “NOV 2020” production date, a “0001 – 1000” edition demarcation, and original verbiage from the 1972 Type 1. To round things out, a portion of the proceeds of each sale will be given to the Boulder Crest Foundation, supporting combat veterans struggling with post-traumatic stress disorder. Head to Hodinkee’s website to pick up your limited-edition model for $1,695.

Purchase: $1,695