BENRUS Releases The Iconic Military Type 1 Watch For Public Purchase

Nov 16, 2020

Category: Style

The BENRUS Type 1 was released in 1972, meeting the U.S. military MIL-W-50717 specification for field soldiers and their combat-diving counterparts. Over the years, its simplistic, utilitarian design would foster large followership, allowing it to persevere as one of the most iconic military variants around. Now, for the first time ever, it’s being released to the public.

Working alongside one of the industry’s premier watch blogs (and proprietors), Hodinkee, the BENRUS Type 1 is making its formal debut with a limited-edition run of only 1,000 units. Each example channels the symbolic architecture of the militarized wristwear piece, bringing an upgraded, double-domed sapphire crystal, anodized aluminum bezel insert, and an automatic ETA 2681 movement to the table for a modern reinterpretation of the classic. Dive deeper, and you’ll find that the watch’s 316L stainless steel case has been engraved with its “NOV 2020” production date, a “0001 – 1000” edition demarcation, and original verbiage from the 1972 Type 1. To round things out, a portion of the proceeds of each sale will be given to the Boulder Crest Foundation, supporting combat veterans struggling with post-traumatic stress disorder. Head to Hodinkee’s website to pick up your limited-edition model for $1,695.

Purchase: $1,695

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

Upgrade Dad's Watch Game This Father's Day With An Elegant Bulova Timepiece

A skeletonized dial puts its intricate 21-jewel 8N26 movement on full display.

Posted By Gray Van Dyke

Partner

lululemon's Ultralight Shorts Were Built For Total Running Freedom

Upgrade Dad's Workout Wardrobe With These Four-Way Stretch Shorts.

Posted By Tim Huber

Partner
Featured Image

adidas & LEGO Team Up On A Superstar Sneaker Collab & Matching Model Kit

Two different brick-inspired takes on the Three Stripes' iconic shell-toed sneaker.

Posted By

Jun 15, 2021

Featured Image

Garret Leight Taps The Parks Project For Its First-Ever Eco-Friendly Sunglasses

Made using a bio-based acetate and fitted with robust impact-resistant lenses.

Posted By

Jun 14, 2021

Featured Image

The 10 Best Style Gifts For Father’s Day

Fashion-forward picks for those who don't adhere to the traditional dad dress code.

Posted By

Jun 14, 2021

Featured Image

Grand Seiko Just Unveiled One Of Their Most Stunning Watch Dials Ever

Inspired by a Japanese natural phenomenon known as “Gods Crossing.”

Posted By

Jun 10, 2021