American Watch Company Benrus Returns With A New Heritage Collection

Jan 29, 2020

Category: Style

While Japan and Switzerland largely dominate today’s horological landscape, America was once a major player in the trade. And one outfit leading the charge during this time was Benrus. Founded in 1921, the New York City-based horological spent decades producing noteworthy timepieces, including a bevy of standard-issue field watches for US armed forces prior to the company going under in the 1970s. Fast-forward approximately half-a-century and Benrus has now reentered the watch game with its Heritage Collection, consisting of three new models heavily inspired by the firm’s prior horological offerings.

The first of the three is the Field Series, a ($1,095) minimalistic, timepiece based on Benrus’ Series #3061 of the 1960s — one of which was famously worn by Steve McQueen in 1968’s Bullitt. Next, there’s the ($1,195-$1,395) Classic Series, a more formal take on a minimalistic military-themed watch that, like the Field, gets a knurled crown, Miyota 9015 movement, and a 41mm stainless steel case. The Classic also benefits from Super-LumiNova. Finally, there’s the ($895) Air Chief, an affordable chronograph modeled after Benrus’ iconic Sky Chief, updated with rectangular pushers, and powered by a Ronda quartz split-seconds chronograph movement. The trio of Heritage Collection watches are available in at least three color and band options, including Milanese mesh, NATO straps, and “fauxtina” bracelets items.

Purchase: $895+

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

Take To The Trails In Style With Adidas' Adventure-Ready Outdoor Collection

Shred-worthy essentials that are sure to help you rip some singletrack.

Posted By Gray Van Dyke

Partner

Streamline Your Home Cleaning Routine With This Cordless Vacuum

With a 90-minute battery, carbon fiber bristles, & an OLED display.

Posted By Tim Huber

Partner
Featured Image

Volvo & Casca Apply Slick Looks & Sustainability To Eco-Conscious Kicks

Made with recycled PET bottles as well as repurposed tire rubber

Posted By

Sep 20, 2021

Featured Image

Mido Brings Back Their Unique, Ultra-Cool Decompression Timer Dive Watch

The reborn ‘60s favorite timepiece is limited to just 1961 pieces.

Posted By

Sep 17, 2021

Featured Image

Todd Snyder Teams Up With L.L.Bean For The ‘Upta Camp’ Apparel Capsule

It’s the second consecutive fall collab between the heritage brands.

Posted By

Sep 17, 2021

Featured Image

The 12 Best Two-Tone Watches For Men

These high-contrast timepieces are not just for the ‘80s anymore.

Posted By

Sep 17, 2021