American Watch Company Benrus Returns With A New Heritage Collection

Jan 29, 2020

Category: Style

While Japan and Switzerland largely dominate today’s horological landscape, America was once a major player in the trade. And one outfit leading the charge during this time was Benrus. Founded in 1921, the New York City-based horological spent decades producing noteworthy timepieces, including a bevy of standard-issue field watches for US armed forces prior to the company going under in the 1970s. Fast-forward approximately half-a-century and Benrus has now reentered the watch game with its Heritage Collection, consisting of three new models heavily inspired by the firm’s prior horological offerings.

The first of the three is the Field Series, a ($1,095) minimalistic, timepiece based on Benrus’ Series #3061 of the 1960s — one of which was famously worn by Steve McQueen in 1968’s Bullitt. Next, there’s the ($1,195-$1,395) Classic Series, a more formal take on a minimalistic military-themed watch that, like the Field, gets a knurled crown, Miyota 9015 movement, and a 41mm stainless steel case. The Classic also benefits from Super-LumiNova. Finally, there’s the ($895) Air Chief, an affordable chronograph modeled after Benrus’ iconic Sky Chief, updated with rectangular pushers, and powered by a Ronda quartz split-seconds chronograph movement. The trio of Heritage Collection watches are available in at least three color and band options, including Milanese mesh, NATO straps, and “fauxtina” bracelets items.

Purchase: $895+

More From Style

Fabric Makes Skincare Simple And Intuitive With Its Affordable Starter Kit

Treating skin to a healthy, all-encompassing regimen.

Posted By Chris West

Partner

Batch Turns A The Standard-Issue Field Shirt Into A Stylish Canvas Button-Up

The classic military-style field shirt is brought into the 21st century.

Posted By Tim Huber

Partner
Featured Image

G-SHOCK’s Limited-To-300 Titanium Bluetooth Watch Honors Bruce Lee

Am “80th birthday” homage to the late martial arts legend.

Posted By

Feb 20, 2020

Featured Image

Turn The Clock Back With Levi’s 1975 Soapbox Derby-Inspired Clothing

A massive replica rollout of iconic digs from the archives.

Posted By

Feb 20, 2020

Featured Image

Breitling Relaunches A Limited-Edition Replica Of Its 1953 Co-Pilot Chronograph

An exact visual replica of the watershed pilot's watch with modern specs.

Posted By

Feb 19, 2020

Featured Image

Batch’s Operator Utility Shirt Is A Military-Inspired Staple For Urban Life

Combing military styling, durable materials, and a contemporary silhouette.

Posted By

Feb 19, 2020