Bell & Ross Updates The BR 03-93 GMT Watch With A Rotating Coke Bezel

Over the past few years, we’ve seen an explosion of Pepsi bezel GMT watches hit the market. But rather than follow the crowd by releasing a Pepsi GMT of their own, Bell & Ross has tapped that other classic cola colorway for their updated BR 03-93 GMT.

The 2021 version of Bell & Ross’s BR 03-93 GMT swaps out the static steel bezel of the original version for a new bi-directional rotating bezel in a red and black “Coke” color scheme. It’s the first time such a bezel has been fitted to B&R’s iconic square case, and it makes for an especially attractive mashup of two iconic pilot’s watch designs. In addition to the rotating bezel adding even more functionality to the GMT, the watch offers everything else you’d expect from B&R, including 100m water resistance, a beautiful combination of polished and satin-brushed finishing, and, naturally, a ton of wrist presence thanks to its 42mm square stainless steel case. The new BR 03-93 GMT is available now from Bell & Ross for $4,200.

Purchase: $4,200