Founded by American filmmaker, entrepreneur, and former professional BMX rider Chris James, Battle Approved Motors — or “BAM” for short — is an ambitious startup that’s looking to nab a piece of the increasingly bustling ATV and UTV market — which is expected to reach $12 billion by 2027 — with the debut of an all-new fully-electric and race-ready machine known as the “R101.”
Developed by James and a team of experts over the last half-decade, the R101’s aim is to bolster existing safety and performance standards while simultaneously offering a lighter carbon footprint. Still, just in the conceptual phases of design, the R101 will be constructed around a tubular Chromoly chassis paired with a long-travel suspension and a generously sized lift kit. Thus far, BAM has already received over $800,000 in funding from more than 1,000 investors, suggesting there’s a very decent likelihood that the R101 will ultimately see the light of production within the next few years. To learn more about the company, to become an investor, or to sign up for updates, you can check out the Battle Approved Motors website linked below.
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