Barbour Honors 125 Years Of Outerwear With Its ‘Gold Standard’ Sub-Brand

Jan 20, 2020

Category: Style

For over 125 years, Barbour has been supplying men with top-of-the-line outerwear. After becoming a permanent fixture within the world of tailor-made clothing, the company began to focus on its heritage, resulting in the manufacture of its timeless styles for a new generation. Now, the English proprietor has announced a new sub-brand, dubbed “Gold Standard,” to emphasize its centurial standing.

Gold Standard arrives as an all-new luxury premium sub-brand for Barbour, reaching into the company’s archives to recreate select styles for the modern market. As a testament to the company’s extensive history and experience within the clothing space, its garments will reintroduce a handful of lauded characteristics found in earlier works, including weather-resistant wax, tweed, and oiled leather fabrics, as well as updated trims, linings, and buttons for enhanced visual acuity. To kick things off, Barbour’s Gold Standard will update its iconic Supa Transporter, Beaufort, Border, Convertible, Hunting, Commander, Corbridge, and Ashby jackets for the modern consumer, outfitting them with things like Shetland wool, Thermore, and Primaloft. The collection is slated to launch this July.

Learn More: Here

More From Style

This Hard-Shelled Mask Has Dual Integrated UV-C Light Filters

A cutting-edge PPE mask for daily wear and industrial use.

Posted By Tim Huber

Partner
Featured Image

Celebrate 30 Years Of ‘The Simpsons’ With Vans’ New Collaboration

Dressing the Chukka Pro, Sk8-Hi, Old Skool in scenes from the series.

Posted By

Aug 5, 2020

Featured Image

The 15 Best Men’s Hats For Every Occasion

Round out your wardrobe with these head-worn essentials.

Posted By

Aug 4, 2020

Featured Image

This Rolex Daytona ‘John Player Special’ Just Sold For Over $1.5M

The most expensive watch ever sold at an auction within the U.K.

Posted By

Aug 3, 2020

Featured Image

Nike ACG Continues Its Japan-Inspired Onslaught With The Air Nasu

An homage to Nasu's springs, trails, and seasons.

Posted By

Aug 3, 2020

Featured Image

NASA Celebrates Its 2020 Mars Mission With A LE ANICORN Auto Watch Release

A 200-unit run of a space-age-themed, Miyota-powered timepiece.

Posted By

Jul 31, 2020