For over 125 years, Barbour has been supplying men with top-of-the-line outerwear. After becoming a permanent fixture within the world of tailor-made clothing, the company began to focus on its heritage, resulting in the manufacture of its timeless styles for a new generation. Now, the English proprietor has announced a new sub-brand, dubbed “Gold Standard,” to emphasize its centurial standing.
Gold Standard arrives as an all-new luxury premium sub-brand for Barbour, reaching into the company’s archives to recreate select styles for the modern market. As a testament to the company’s extensive history and experience within the clothing space, its garments will reintroduce a handful of lauded characteristics found in earlier works, including weather-resistant wax, tweed, and oiled leather fabrics, as well as updated trims, linings, and buttons for enhanced visual acuity. To kick things off, Barbour’s Gold Standard will update its iconic Supa Transporter, Beaufort, Border, Convertible, Hunting, Commander, Corbridge, and Ashby jackets for the modern consumer, outfitting them with things like Shetland wool, Thermore, and Primaloft. The collection is slated to launch this July.