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Bang & Olufsen Join With On For A Running-Focused Wireless Headphone

Running is very different from audio design. However, one complements the other, and vice versa. A great backing track can act as a motivational mover to help you push through that last mile, whereas a certain style of running can dictate the genre of music that you’d like to hear. While their relationship isn’t so cut-and-dry, the minds behind On’s revered, competition-focused footwear, and the audio engineers at Bang & Olufsen, recognize their synchronicity — and now, they’ve joined forces for an interesting release that caters to fans of each respective niche.

Bang & Olufsen kicks off the monumental collaboration with its E8 Sport On Edition Wireless Headphones — a pair of sleek, expertly-crafted options that have been engineered for unparalleled audio quality while “on the run.” Inside, these aesthetically-pleasing peripherals take on the company’s signature BeoSonic equalizer suite, as well as a transparency mode for immersive listening, a quad-speaker layout, and IP57 certified sweat-resistant waterproofing, making them an attractive option for any outdoor runner. The wireless headphones will boast a seven-hour battery life, which can be boosted to a total playtime of 30 hours, courtesy of their compact carrying case. Alongside B&O’s audio accessories, On Running’s lightweight, carbon-fiber-infused ‘Cloudboom’ shoe will make its debut, complementing its partner with competitive components catered toward marathon and road racing. Head to Bang & Olufsen’s website to pick up the E8 Sport On Edition for $350.

Purchase: $350