In 2017, Land Rover announced its “Reborn” program — selecting 25 original Series 1 models from around the globe to go under the knife for an all-expenses-paid restoration process. Obviously, the program produced a handful of immaculate examples upon its conclusion. Of those, the 1950 Land Rover Series 1 SWB that you see here was the first to emerge from Solihull’s specialized shop — and now, it’s been listed for sale on RM Sotheby’s.
Due to its relevance within the program, the 1950 Land Rover Series 1 SWB has been dubbed “Car Zero” — annotating its illustrious reputation as the first model to undergo the restorative process. Utilizing a mixture of parts and pieces from over 70 years ago, as well as original materials found in the SUV’s initial run, this unique model has been painstakingly refurbished in its original Bronze Green livery, complementing the addition of period-correct green vinyl upholstery, original gauges/hardware, and 1.6-liter gasoline engine. With only 78 miles on the odometer since its resurrection, this one-of-a-kind platform boasts an iconic canvas top, removable side windows, and a vintage persona ill replicated by its restored counterparts. Head to RM Sotheby’s website, where the vehicle is expected to garner upwards of $90,000, for more information.