The onset of COVID-19 has certainly changed our world’s infatuation with consumerism, causing people to abandon their materialistic viewpoints and focus on what truly matters. While Arc’teryx understands that there might be a time and a place for the innovation and creation of the outdoor industry’s finest clothing, they also realize that there are more important things to attend to.
Realizing that they could do more to help struggling medical workers and facilities during this time of crisis, the company has joined a handful of the clothing world’s most affluent proprietors in the creation of viable garments, striving to protect those on the front lines. To do so, the brand’s visionary designers spent 10 days collaborating with local health authorities and manufacturing and design partners to create a reusable medical gown for at-risk personnel. While following strict safety guidelines related to the COVID-19 outbreak, Arc’teryx’s talented sewers and engineers have joined forces to create over 500 units within the first weeks of April — many of which were donated to efforts in the British Columbia region. Over the coming months, the brand has pledged to provide 90,000+ medical gowns to those in need, reinforcing its position as one of the leading forces for good during this time of crisis. Head to Arc’teryx’s website to learn more.