Since unveiling a fleet of powerful new iPhone and iPad devices back in September, Apple has been steadily refreshing its other offerings to reflect its current crop of innovations. Eager to keep the ball rolling, the Cupertino-based tech giant is back with another event — this time to address its Mac computers.
With the announcement of its all-new three-piece Mac lineup — including a MacBook Air, a MacBook Pro, and a Mac mini — comes Apple’s most powerful chip ever made: the M1. Developed specifically for its computer ecosystem, it packs some serious performance upgrades over its predecessors. For instance, it features a CPU 3.5x faster than the previous generation, along with a 6x faster GPU and 15x faster machine learning capabilities. In practice, this means that the MacBook Air is more capable than ever when it comes to photo and video editing, with faster web uploads, intelligent clip framing, and 4k ProRes video editing. What’s more, it comes with 18 hours of battery life — the longest ever on an Air. Not to be left out, the MacBook Pro gains improved coding capacity, 8K video playback, and powerful music editing functionality. Last but not least, the addition of the M1 chip makes the Mac Mini even more versatile than before, with a 6x improvement in graphics performance for software-intensive applications like 3D rendering and gaming. Available today, prices range from $699 to $1,299.
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