Each annual iPhone release marks a massive leap in smartphone innovation. For though the competition does its best to get a leg up, it’s almost always on Apple’s heels. With the announcement of the iPhone 12 Pro, everyone clearly has some catching up to do.
The flagship model in the 5G-enabled lineup, the Pro is Apple’s most powerful phone to date, and — in the case of the Max — it’s largest. Featuring an industry-leading A14 Bionic Chip, the Pro is 50% faster than competing smartphones and 80% more efficient than its predecessor. When paired with Apple’s image signal processor (ISP), it provides unprecedented image quality. But that’s not all — the iPhone 12 Pro has also been fitted with a crisp seven-element lens Wide camera, allowing for improved night photography and an even larger field of vision. And with an all-new LiDAR Scanner to measure light distance and pixel depth, it delivers both faster and more realistic AR experiences. Housed in a beautiful flat-edge stainless steel case with a durable Ceramic Shield screen, the latest iPhone is 4x now more drop-resistant. Available in four colors, you can preorder the iPhone 12 Pro for $999 on October 16th and the iPhone 12 Pro Max for $1,099 on November 6th.