American Optical Celebrates Its Rebirth With A 2020 Relaunch Collection

Aug 25, 2020

Category: Style

Although American Optical has changed in both name and ownership since its conception in 1833, its spirit has never wavered. As the oldest eyewear company in the United States, William Beecher’s Massachusetts-based brand has crafted iconic sunglass styles for the commoner, military official, movie star, and pilot alike. In 2007, the outfit faced yet another closure, and now, 13 years later, they’ve decided to make a staggering comeback with three new silhouettes.

To revitalize the brand’s image and bring its iconic eyewear back into the spotlight, American Optical has introduced the Original Pilot, General, and Saratoga — three unique offerings catered toward the vintage aficionado. As you might expect, these silhouettes call upon the outfit’s timeless aesthetic, immortalized reputation, and new, mil-spec engineering practices to give them the edge they deserve. With a focus on sustainability and conscious reuse, AO has decided to renovate its traditional manufacturing process, repurposing metal and acetate scraps, water, and other byproducts (from production) in a circular fashion. Head to the brand’s website to pick up a pair of your own for $180 and up.

Purchase: $180+

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

Hermès' Slim Automatic GMT Is an Unconventional Piece of Beauty

The French watchmaker evokes the spontaneity and class of '40s-era jazz.

Posted By Ethan Brehm


adidas TERREX’s Free Hiker COLD.RDY Hiking Boots Fight Any Forecast

The sub-label’s boots sit on a winter-specific Continental compound for optimized grip.

Posted By Yoni Yardeni

Featured Image

Our 5 Favorite Watches From MR PORTER’s Keeping Time Collection

Check out this spectacular, music-inspired curation from the specialty shop.

Posted By

Sep 26, 2022

Featured Image

Jordan Brand Gives the AJ1 a Luxurious Makeover with the ‘Heirloom’ Colorway

The shoe has been touched up with tan leather and black denim.

Posted By

Sep 23, 2022

Featured Image

The 12 Best Western Shirts for Men

Buckle your boots and button down for our guide to the American staple.

Posted By

Sep 22, 2022

Featured Image

AP’s Royal Oak Flying Tourbillon GMT Concept Watch Is the First-Ever with Green Ceramic

The Flying Tourbillon GMT is made to celebrate the line's 20th anniversary.

Posted By

Sep 21, 2022