In a never-ending bid to streamline commerce, be it of the brick and mortar or click and order variety, Amazon has been leading the charge in developing novel payment and authentication methods. After rolling out Amazon Go, the first checkout-free grocery store in 2018, the retail giant has now revealed its latest innovation in this space with the introduction of “Amazon One,” an all-new personal authentication system that uses palm signatures in lieu of traditional security methods.
Not unlike fingerprints or retinas, human’s palms are all distinctly unique, and Amazon is harnessing this reality as an authentication system. Entirely touch-less and contact-free, the Amazon One is used in place of regular checkout systems, meaning there’s no need to break out your wallet or phone, in fact, you don’t need to have anything on you whatsoever. Thus far Amazon One is only being utilized at two of the company’s Seatle store locations, though Amazon hopes to implement this new no-touch offering at additional stores over time, as well as at venues and other businesses that require age or payment verification. To learn more about the Amazon One—or to register your palm—you can check out the press release linked below.
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