The 1990s were an important time for culture, style, and artistry, drawing influences from a number of prior generations to create a bespoke mixture of edginess and taste. The fashionable landscape was comprised of large, overbearing athleticwear, variants of exercise/athletic apparel from the 1980s, and newer, more progressive garments that would (unknowingly) influence their own dramatic resurgence in the years to come. Now, one of the era’s most prominent proprietors, adidas, has teamed up with 90s multihyphenate, Jonah Hill, for a generational apparel collection.
Channeling his youthful upbringing in Los Angeles, one of the era’s most impressionable and important cities, Hill’s unique perspective of the decade has garnered the praise of many, noting his authentic understanding of its cultural movements, significance, and notoriety — especially in terms of street culture. As such, his partnership with adidas has produced an array of interesting garments/footwear for the nostalgic savant. Within, a street-inspired recreation of the iconic Samba sneaker makes its debut, sporting a tonal, full-grain leather (and suede) upper, wide laces, and Hill’s signature detailing. To round out the collection, three apparel items have also been introduced; a heavyweight mesh JH BB Short, twill JH Chino Pant, and JH Puffer Jacket, which features a healthy mixture of premium down padding and rip-stop polyester. Look for the collection to hit stores on November 14 for $60 and up.
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