More and more, we’re seeing shoe companies take steps toward making their products more sustainable and climate-friendly, but we can’t recall ever seeing an effort as impressive as this joint venture between adidas and Allbirds. The two brands have joined forces to create new running shoes called FUTURECRAFT.FOOTPRINT, and they set a new standard for sustainable footwear by achieving a carbon footprint of just 2.94kg CO2e per pair.
To achieve their goal of creating sneakers with a sub-3kg carbon footprint, the brands rethought every detail of a sneaker’s life cycle. The FUTURECRAFT.FOOTPRINT are made with a plethora of recycled and environmentally-friendly materials, like Allbirds’ sugarcane-based SweetFoam cushioning and an upper crafted from 70% recycled polyester and 30% natural Tencel. More sustainable manufacturing techniques were utilized in production, a newly-designed shoebox saves on weight and emissions, and transportation of the shoes is provided by sea freight powered by biofuel made from recycled cooking oil. Even the impact of the shoe’s end of life — where it ends up when it’s no longer in use — was factored into the final head-turning carbon footprint number. The first 100 pairs of FUTURECRAFT.FOOTPRINT will launch later in May with a raffle to adidas Creators Club members, with wider releases planned for the fall and spring.