Once upon a time, Adidas was a cycling powerhouse that frequently found its way onto the feet of the Pro Tour’s most decorated competitors. For instance, Eddy Merckx — who is widely regarded as the best cyclist of all time — donned the three stripes throughout most of his illustrious career. However, despite such a star-studded roster, Adidas’ support for cycling gradually waned until all that was left was mountain bike-specific sub-brand Five-Ten.
With the announcement of the aptly named “The Road Cycling Shoes,” Adidas is making its first foray into the sport in over 15 years. Up top, it features a seamless Primeweave upper for superior breathability. Complemented by an adaptive tongue construction and a traditional lace closure, it makes for a supportive, sock-like fit. And when it comes to the hardware underneath, Adidas has given their road shoe a stiff composite plate and three-bolt cleat compatibility for efficient energy transfer with every pedal stroke. Top it all off with reflective elements on the quarter and heel and what you have is a model that looks to the past in order to deliver a brand revival in line with the present. Available in Cloud White and Core Black for $174 starting November 30th.