Level Up On The Pitch & In-Game With Adidas & FIFA’s Soccer Tracker

Have you ever wondered what it might be like to fuse video game technology with everyday items like footwear? If so, you’re not alone. Adidas has announced that our dream for a hyper-futuristic smart shoe might be close than we think, thanks to the company’s new GMR Performance Tracker.

If you’re a fan of FIFA, you’ll be delighted to hear that you can combine two of your favorite passions — video games and soccer — to earn real-time rewards. The newly-devised Adidas GMR Performance Tracker, which utilizes a specialized Jacquard Tag to track your in-real-life (IRL) gameplay, will allow you to bolster your team inside of the EA Sports’ Mobile Ultimate Team soccer game by tracking kicks, shot power, distance, and speed while on-pitch. A small Google tag will be implemented alongside a selection of the brand’s specialized EVA insoles, allowing them to be placed in virtually any shoe. In turn, the tag will annotate your movements using a suite of specialized sensors, calling upon machine learning to transfer your IRL stats to Adidas’ GMR app. Head to the company’s website to pick up the $40 peripheral.

Purchase: $40