Adidas’ Futurecraft Kicks Off Phase 2 Of Their Recyclable Shoe Initiative

Nov 15, 2019

Category: Gear

Back in April, Adidas got the ball rolling on its Futurecraft.Loop initiative; a long-term project aimed at developing fully-recyclable running shoes. In an effort dubbed Phase 1, these sustainable shoes were then given to some 200 people to test for a few months before returning them to the German footwear giant who planned on breaking the footwear back down into TPU (Thermoplastic Polyurethane) pellets and then using the material to produce another recyclable shoe in what the company hopes will ultimately be a sustainable cycle.

Almost eight months after the project was launched, Adidas has now unveiled the shoes made from the repurposed Phase 1 batch to deliver the new Phase 2. While Adidas has undeniably made some impressive strides thus far, there remains a lot of work to be done — as, at present, only 5-10% of the Phase 2 shoes are made from up-cycled material. This still includes the Phase 2’s tongue label, outsole, eyelets, and some structural internal reinforcements, while the remaining parts of the running shoe are comprised of new TPU. Unlike the first 200 pairs which were off-white and didn’t have any added color, the Phase 2 sports a blue colorway. The Phase 2 shoes are slated to be sent back to beta testers in the near future, and while Adidas has yet to reveal pricing, the recyclable kicks are scheduled for a public release in mid-2021.

Learn More: Here

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Gear

This All-Natural USDA-Certified CBD Oil Can Treat A Variety Of Ailments

Speeds up recovery, lowers anxiety, and is completely and totally legal.

Posted By Sean Tirman

Partner
Featured Image

Yakima Evolves The Classic Trailer Hitch With A Modular Cargo Storage System

A versatile system adding easily-accessible storage space and amenities.

Posted By

Oct 26, 2020

Featured Image

The 25 Best EDC Keychains & Keyrings

Everyone needs a keychain, but these are better than the rest.

Posted By

Oct 26, 2020

Featured Image

Benchmade Unveils A More EDC-Friendly 2.92” Blade Version Of Its Osborne Knife

A compact folder celebrating the knife's 20th year in production.

Posted By

Oct 26, 2020

Featured Image

White’s New Dress Boot Boasts Its Most Refined Hand-Sewn Construction To Date

Built with an all-new 5050 Arch-Ease last for a slimmer silhouette.

Posted By

Oct 26, 2020

Featured Image

Keep Canned Drinks Icy-Cold With YETI’s Stainless Steel Colster Can Insulator

A reusable, personal can cooler produced in eight DURACOAT™ COLOR options.

Posted By

Oct 23, 2020