Adidas’ Futurecraft Kicks Off Phase 2 Of Their Recyclable Shoe Initiative

Nov 15, 2019

Category: Gear

Back in April, Adidas got the ball rolling on its Futurecraft.Loop initiative; a long-term project aimed at developing fully-recyclable running shoes. In an effort dubbed Phase 1, these sustainable shoes were then given to some 200 people to test for a few months before returning them to the German footwear giant who planned on breaking the footwear back down into TPU (Thermoplastic Polyurethane) pellets and then using the material to produce another recyclable shoe in what the company hopes will ultimately be a sustainable cycle.

Almost eight months after the project was launched, Adidas has now unveiled the shoes made from the repurposed Phase 1 batch to deliver the new Phase 2. While Adidas has undeniably made some impressive strides thus far, there remains a lot of work to be done — as, at present, only 5-10% of the Phase 2 shoes are made from up-cycled material. This still includes the Phase 2’s tongue label, outsole, eyelets, and some structural internal reinforcements, while the remaining parts of the running shoe are comprised of new TPU. Unlike the first 200 pairs which were off-white and didn’t have any added color, the Phase 2 sports a blue colorway. The Phase 2 shoes are slated to be sent back to beta testers in the near future, and while Adidas has yet to reveal pricing, the recyclable kicks are scheduled for a public release in mid-2021.

Learn More: Here

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Gear

Win Her Heart With A Lab-Grown Diamond Engagement Ring From Clean Origin

Ethically-sourced settings that go big on value without breaking the bank.

Posted By Gray Van Dyke

Partner

This Lightweight & Thin G-SHOCK Watch Is Still As Rugged & Capable As Ever

The thinnest in the series, it's marked by a slim module and carbon core guard structure.

Posted By Sean Tirman

Partner
Featured Image

Nike’s Venturer Face Mask Might Be The Ultimate Athletic-EDC Hybrid Covering

An ultra-breathable, modular protective face covering with a performance edge.

Posted By

Jul 30, 2021

Featured Image

These 3D-Printed adidas Sports Shades Tip The Scales At A Scant 20 Grams

Also providing next-level airflow because of their innovative lattice design.

Posted By

Jul 30, 2021

Featured Image

Custom-Design Your Own Moto Helmet With Helmade’s Online Configurator

They also offer bespoke auto & cycling helmets all handmade in Germany.

Posted By

Jul 30, 2021

Featured Image

The 8 Best Slingshots For Survival

A collection of old-school tools for bushcraft and self-defense usage.

Posted By

Jul 29, 2021