Adidas’ Futurecraft Kicks Off Phase 2 Of Their Recyclable Shoe Initiative

Nov 15, 2019

Category: Gear

Back in April, Adidas got the ball rolling on its Futurecraft.Loop initiative; a long-term project aimed at developing fully-recyclable running shoes. In an effort dubbed Phase 1, these sustainable shoes were then given to some 200 people to test for a few months before returning them to the German footwear giant who planned on breaking the footwear back down into TPU (Thermoplastic Polyurethane) pellets and then using the material to produce another recyclable shoe in what the company hopes will ultimately be a sustainable cycle.

Almost eight months after the project was launched, Adidas has now unveiled the shoes made from the repurposed Phase 1 batch to deliver the new Phase 2. While Adidas has undeniably made some impressive strides thus far, there remains a lot of work to be done — as, at present, only 5-10% of the Phase 2 shoes are made from up-cycled material. This still includes the Phase 2’s tongue label, outsole, eyelets, and some structural internal reinforcements, while the remaining parts of the running shoe are comprised of new TPU. Unlike the first 200 pairs which were off-white and didn’t have any added color, the Phase 2 sports a blue colorway. The Phase 2 shoes are slated to be sent back to beta testers in the near future, and while Adidas has yet to reveal pricing, the recyclable kicks are scheduled for a public release in mid-2021.

Learn More: Here

More From Gear

Featured Image

The 10 Best Balisong Butterfly Knives

Modern takes on an ancient Southeast Asian folding blade oddity.

Posted By

Aug 14, 2020

Featured Image

Titleist’s Top-Tier Vokey Design SM8 Golf Wedges Get A Jet Black Finish

Redefining one of the pro tour's most renowned lineups.

Posted By

Aug 14, 2020

Featured Image

Fuel’s First-Ever Riding Footwear Was Inspired By The WWII M43 Combat Boots

Taking a page out of the US Army standard issue playbook.

Posted By

Aug 14, 2020

Featured Image

Nike’s Anti-Sneaker ‘Offline’ Mule Was Crafted To Help You Kick Back And Relax

Utilizing unique sensory drop-in midsoles catered toward your mood.

Posted By

Aug 14, 2020

Featured Image

Benchmade Deploys 4 Angler-Themed Limited Edition Artist Series Knives

Decorated by artist Casey Underwood and limited to 75 units each.

Posted By

Aug 13, 2020

Featured Image

The 15 Best Keychain Knives

Micro-sized folding blades ideal for saving space in your loadout.

Posted By

Aug 12, 2020