Adidas Futurecraft Concept Sneaker

Dec 9, 2015

Category: Style

Adidas, alongside Parley for the Oceans, has introduced their latest innovation in footwear: the 3D-printed Ocean Plastic shoe midsole.

The concept shoe aims to demonstrate how shoe design is not set in stone and companies should find a way to contribute to stopping ocean plastic pollution. The upper part of the shoe is made with ocean plastic content that has been recycled, and the midsole is 3D printed using recycled polyester and gill net content. The sneaker shown uses a seafoam green midsole and a gray body, complete with a gray Adidas logo. The company has also stopped using plastic bottles around their offices in Germany, and it intends to stop using plastic bags in their retail stores by the end of 2016. There’s no word on whether or not this conceptual shoe will reach the light of day, but it’s a small step forward for the shoe market in reducing oceanic waste.

Adidas Futurecraft Concept Sneaker 2

Adidas Futurecraft Concept Sneaker 3

Adidas Futurecraft Concept Sneaker 4

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

Luminox & Bear Grylls Made One Seriously Tough Travel Watch

Designed in part and approved by Bear Grylls himself.

Posted By Johnny Brayson

Partner
Featured Image

The 18 Best Overshirts For Men

Affording ample versatility and immense durability in a fashion-forward package.

Posted By

Mar 5, 2021

Featured Image

This Watch Houses Citizen’s First In-House Mechanical Movement Since 2010

The movement outperforms chronometer specifications.

Posted By

Mar 4, 2021

Featured Image

How To Find A Good Watch Repair Shop

Because your timepiece deserves great care and a steady hand.

Posted By

Mar 4, 2021

Featured Image

The 25 Best Denim Jeans For Men

Hard-wearing work pants that combine timeless style with longterm durability.

Posted By

Mar 3, 2021

Featured Image

The Complete Guide To Persol Sunglasses

Unpacking the history of the Italian brand and what makes it special.

Posted By

Mar 3, 2021