Adidas Futurecraft Concept Sneaker

Dec 9, 2015

Category: Style

Adidas, alongside Parley for the Oceans, has introduced their latest innovation in footwear: the 3D-printed Ocean Plastic shoe midsole.

The concept shoe aims to demonstrate how shoe design is not set in stone and companies should find a way to contribute to stopping ocean plastic pollution. The upper part of the shoe is made with ocean plastic content that has been recycled, and the midsole is 3D printed using recycled polyester and gill net content. The sneaker shown uses a seafoam green midsole and a gray body, complete with a gray Adidas logo. The company has also stopped using plastic bottles around their offices in Germany, and it intends to stop using plastic bags in their retail stores by the end of 2016. There’s no word on whether or not this conceptual shoe will reach the light of day, but it’s a small step forward for the shoe market in reducing oceanic waste.

Adidas Futurecraft Concept Sneaker 2

Adidas Futurecraft Concept Sneaker 3

Adidas Futurecraft Concept Sneaker 4

More From Style

Christopher Cloos' Pampelonne Bourbon Glasses Are The Perfect Summer Style

A classic design that'll keep you looking great in the warmer months.

Posted By Chris West

Partner
Featured Image

Weiss Made A Limited-Edition Titanium USA-Made Ultralight Field Watch

It took 5 years to develop this special timepiece.

Posted By

Oct 18, 2019

Featured Image

The 15 Best Denim Jackets For Men

Nothing says style quite like a rugged, vintage trucker.

Posted By

Oct 17, 2019

Featured Image

This Titanium Watch Was Designed By Top-Tier Audio Engineers

Boasting an eight-perforation case back to produce 85 decibels of sound.

Posted By

Oct 17, 2019

Featured Image

IWC Honors A Legendary Flight With This Handsome Chronograph Watch

Celebrating 80 years since Antoine de Saint-Exupéry's transatlantic journey.

Posted By

Oct 16, 2019

Featured Image

Christopher Cloos’ Beach-Savvy Sunglasses Promote A Laid-Back Lifestyle

Inspired by one of France's most mesmerizing coastlines.

Posted By

Oct 16, 2019