Adidas, alongside Parley for the Oceans, has introduced their latest innovation in footwear: the 3D-printed Ocean Plastic shoe midsole.
The concept shoe aims to demonstrate how shoe design is not set in stone and companies should find a way to contribute to stopping ocean plastic pollution. The upper part of the shoe is made with ocean plastic content that has been recycled, and the midsole is 3D printed using recycled polyester and gill net content. The sneaker shown uses a seafoam green midsole and a gray body, complete with a gray Adidas logo. The company has also stopped using plastic bottles around their offices in Germany, and it intends to stop using plastic bags in their retail stores by the end of 2016. There’s no word on whether or not this conceptual shoe will reach the light of day, but it’s a small step forward for the shoe market in reducing oceanic waste.