Just when you thought innovation in the world of footwear was becoming a bit too stagnant, the folks at Adidas have just displayed their Futurecraft 3D series.
Looking to take performance footwear to the next level, these shoes will be made in their retail stores, using nothing more than a 3D printer. Potential customers will enter an Adidas store, briefly run on a treadmill, and then instantly create a running shoe that is tailored to your specific needs, using your own metrics. The end result is a shoe that provides unrivaled performance, support and cushioning – a bespoke shoe that caters to the contours and pressure points of an individual’s foot. No word on yet on when this technology will be rolled out, or how much each shoe will cost. We imagine it might start off being a bit pricier, but it could end up becoming the norm (therefore requiring a lower price point) in due time. Just another notch on the “3D printing is the future” belt.
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