Back in 2017, Samsung launched The Frame in an effort to turn a television into a piece of functional high-tech wall art. Complete with an interchangeable black bezel that could be swapped out for a wooden or metal picture frame-inspired piece, it cut quite the design-forward display.
With CES 2021 currently underway, Samsung has announced that it’ll be rolling out an update for its flagship lifestyle TV. Like its predecessor, the new Frame will feature a “no gap” wall mount and Art Mode, a combination that gave the original an aesthetic edge over its competition. However, this time, it’ll be nearly half as thick — about the depth of a standard picture frame — allowing it to blend in with other artistic items better than ever before. And that’s not all. Samsung has also given The Frame five new colors, each available in both Modern and Beveled styles to better match the device to the surrounding room. But the best part is that thanks to its support for the all-new Art Store, users will be able to choose from over 1,400+ different pieces to display, with AI-driven curation on standby for recommendations. Pricing has yet to be announced, but expect more soon.
