Ford Used Fans To Crowdsource The Design For The Puma ST Gold Edition

Jun 21, 2021

Category: Rides

For the latest limited edition of its Puma ST, Ford turned to the people who care most about how the performance crossover will turn out: the brand’s fans. Ford Performance put out a call on social media for fans’ input on the design of the upcoming 2021 Puma ST Gold Edition, and they answered the call to the tune of nearly 275,000 votes cast.

The car is the first-ever Ford Performance model to feature a crowd-sourced design, as fans were able to choose a number of stylistic options for the vehicle, including the paint color (black), brake calipers (red), seatbelt stitching (gray), exterior decals (lines), and even the name of the car — Gold Edition beat out runner-up 24K Edition. Fans had no say in the powerplant, which explains why the car won’t have 1,000 hp. Instead, the Gold Edition will be powered by the Puma ST’s usual 197 hp 1.5-liter 3-cylinder EcoBoost engine, which is good for a 0-62 mph time of 6.7 seconds. Performance features include a limited-slip differential, patented vectoring springs, and special suspension and steering for improved cornering. Ford will be making a limited number of Puma ST Gold Editions for the European market, with deliveries expected toward the end of this year.

Learn More: Ford

Photo: Ford
Photo: Ford
Photo: Ford

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