Though the vehicle remained in production for a whopping 30 years, Ford’s formidable classic SUV, the Bronco, was discontinued all the way back in 1996. Since that time, SUV and off-road fanatics have been desperately awaiting news of the iconic truck’s return. And, after far too many teasers and leaks, our patience has finally paid off with the unveiling of the new 2021 Ford Bronco.
What’s perhaps the most interesting part of this unveiling is that Ford is saying the Bronco name isn’t simply a single vehicle, but rather an entire family of vehicles under the Bronco brand to compete with the likes of Jeep and Land Rover (amongst others). That includes a classic 2-door revival, the first-ever 4-door Bronco, and more compact Sport models. Some models even have removable panels for open-air driving just like Jeep’s iconic offerings. Better still, all of them have been rigorously tested to meet Built Wild Extreme Durability Testing standards — meaning all of them are ready for off-road and overlapping adventures off-the-lot. Furthermore, this new family of vehicles also boasts an available best-in-class crawl ratio, ground clearance, suspension travel and water fording capabilities, and more — which, when paired with their powerful EcoBoost engines (with a claimed 310 horsepower and 400 lb.-ft. of torque on the high end), makes them all quite formidable on any terrain. Ford is also claiming that these new Broncos are “infinitely customizable,” start at just $29,995, and can be reserved with only a $100 deposit.