Advances in the automotive industry have been booming with innovative technology being imagined and realized every year. To push the bar higher, Bentley collaborated with the Royal College of Art in London to explore how automotive luxury will unfold in 2050.
Students from the Royal College Of Art’s Intelligent Mobility program, along with the help from the Bentley Design team, envisioned the future of upscale British vehicles. Students explored a variety of physical and digital evolution. Some of the ideas include technology able filter out stressful noises while still allowing pleasant bioacoustics to be heard, vehicles displaying their mechanical workings, stratospheric Grand Touring for business travel, and a focus on elegance for driverless vehicles. The examples displayed take inspiration from the Roaring Twenties, pre-war race cars, and hovering vehicles. These students are contributing to the evolution of the luxury vehicle with wondrous imagination.