UFC superstar “The Notorious” Conor McGregor is launching an Irish whiskey in partnership with the world’s oldest whiskey distillery, Eire Born Spirits, located in Ireland. Proper No. Twelve is a whiskey named after McGregor’s childhood home in Crumlin, Dublin 12 where he learned the art of throwing down.
Acting as founder, chairman, and majority owner of the company, McGregor also took a hand in developing the whiskey. According to McGregor, his team came up with nearly 100 blends before settling on the winner. Created in an area popular for its rich soil and pure spring water, the blend of golden grain and single malt is described to be a smooth liquor with hints of vanilla, honey, and toasted wood. Every 80-proof bottle contains the fighting Irish spirit of the UFC phenom and for every case sold, McGregor will donate $5 to local first responder organizations and charities. McGregor is looking for a knockout when Proper No. Twelve hit shelves in Ireland and the United States later this month.