Ever wish you could just pay the same price for everything you picked up at the grocery store? Yeah. Neither have we. But apparently the team behind Brandless think that it is the wave of the future.

The online retailer with the Catch-22 of a name is doing something no other store has ever tried before; they’re selling everything for just $3. Yes. Everything. Whether it be soap, gluten free pancake mix, quinoa puffs, tea, or even knives – it is all selling for a flat rate of three bucks. The thinking behind this is that customers won’t have to spend time worrying about how much something costs. The team pioneering this venture (which just raised something like $50 million in funding) argue that they can make all of this work in part because they’re not charging the ‘brand premium’ that their competitors do. We’re not so sure about that, but we’re more than happy to buy ourselves a bunch of snacks for just a few bucks.

Purchase: $3

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