The German auto makers at Mercedes-Benz are stepping outside of the box for latest project, teaming up with ad agency BBDO Portugal to design the brand’s first ever surfboard.
Aptly titled ‘Silver Arrow of the Seas,’ this beautiful surfboard was created specifically for professional big wave surfer Garrett McNamara. Everything on the board was tailored to McNamara’s surf style, and even includes a high-tech integrated telemetry system that will let him track key analytics from his run, helping to improve his surfing abilities. As of right now this surfboard is nothing more than a one off made specifically for a Benz sponsored athlete, and we would expect it to remain that way – at least for the time being.
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