With the official U.K. release of Disney’s animated film ‘Wreck-It Ralph’ set to kick off on February 8th, 2013, the team at Disney went all out promoting the project with their 8-Bit Lane.
We may have already seen the Rich Moore directed Wreck-It Ralph here in the states, but our friends overseas have yet to witness the awesomeness that is Ralph. To promote the film, Disney has taken to the streets of London, completely revamping the famous Brick Lane with pixel art sculptures inspired by the movie. The London based 8-Bit Lane was created by film production sculptor Aden Hynes. [Via]