Telling time on a non digital device can be strenuous for some, which is exactly why the “Ish” watch was created.

Spearheaded by Indian industrial designer Prasanna Sankhe of Hyphen, this watch is quite clever to say the least. The watch features a mostly white face with 4 black numbers, but these aren’t your traditional 12, 3, 6 and 9 stamps. The aforementioned numbers have been shifted slightly, and accompanied by the word “ish.” Who uses exact times anyway? The watch is available in both a brown and black leather band, providing nice finishing tocuh to the sleek, sophisticated face. [Via]

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